Adv.,+Art+&+Design

== =PLT: //Project Based Learning//= Career Major Focus: Ad/Art

12/2/2011

__IDEA #1:__ 50th Anniversary Event Artwork

Concept: Art Show during 50th Anniversary Event
 * 1) Students, Graduates, Staff and Public invited to produce artwork for display during event.
 * 2) Artwork framed and for sale during the event.
 * 3) Proceeds to benefit artist selected charity or BCIT Foundation.
 * 4) Smaller Limited Quantity prints made available for sale as well.

Cross-Curricular Connections:

English & History: > by investigating & researching different artists, periods, methods & styles.
 * 1) Students will focus on finding a subject for their work
 * 1) Students will write a plan for their concept.
 * Students will be given an outline/framework for guidance.
 * Students will collect samples
 * Students will create notes and create thumbnail sketches of their ideas.

Math:
 * 1) Students will mount and matte their artwork for display by using a ruler and scaling techniques
 * Students will frame their mounted artwork as well.
 * 1) Students will create scale versions of their artwork to sell.
 * 2) Students will use percentages to calculate the amount of the proceeds that will be donated to a charity.

Ad/Art:

Self Reflection, Evaluation & Teamwork:
 * 1) Students will meet in groups for peer review evaluation
 * Students will propose their idea to their peers
 * Peers will evaluate and give suggestions to their peers
 * Students will implement suggestions and changes proposed by peers
 * 1) Students will create their proposed works of art
 * 2) Students will evaluate methods of production for their work and implement their choices.
 * 3) Students will mount, matte & frame their artwork for the event

__IDEA #2:__ PROMOTIONAL ADVERTISING PACKAGE / PROJECT

Students explore how a promotional ad package works by conducting research and developing marketing materials for a department at BCIT. Students will collect, evaluate, and organize researched information, identify target audiences, create budgets, analyze the effectiveness of advertising media, and prepare graphics, layouts, and printed materials. In addition to conducting research and creating materials, the students will test-market their projects, accept critiques, and make appropriate revisions. The students will present their ideas through an oral/visual presentation.

This provides possible opportunities for collaboration between marketing, printing, entertainment tech and Ad Art students as well as academic instructors of language arts and math.

Leary-Bova’s Group: //Ad/Art Career Major// 1) Individually select a topic or theme for their mural 2) Research topic, print 3 supporting materials 3) Write a 3 paragraph (min.) proposal of their vision 4) Create a scale color version of their proposed vision (in acrylic paint) 5) Present their idea to the class (the pitch) **& Mr. Venuto** 6) Select the finalists with Mr. Venuto 7) Select which mural they want to work with (team) 8) Scale and create the mural 9) Photograph & record the mural making process 10) Participate in the creation of the final video as possible ____________________
 * PLT** Project Based Learning 10/5/2012 Meeting
 * //__Student Showcase:__// School Murals**
 * Themes:
 * Department hallways – //near members of PLT as possible//
 * Positive Messages
 * Famous Americans
 * Mathematics:
 * Scale artwork using grid
 * Language Arts Literacy:
 * All students research & write a proposal of an idea for a mural
 * All students propose their idea to the class (public speaking)
 * Technology
 * Stop motion video made each day of work
 * Student presentations or interviews of students added to video
 * Jazzed up with iMovie in Ad/Art or if Ent. Tech. can help
 * Final video placed on school or Ad/Art website
 * BCIT Facebook page posts video
 * Youtube, Twitter, Instagram, Tumblr, Pinterest used(as appropriate)
 * History
 * Students make connections through research with their topic
 * Notes**:
 * Students work in teams (4 teams of 3 or 4 students = **4 murals**)
 * **Level 2 Sophomores have time in schedule (13 students in B1&2 this MP)**
 * Level 3 & Level 4 would be preferred, but they are currently in block 3
 * Leadership roles might be portrayed by seniors as appropriate
 * Seniors in block 4 could be used to create a 5th mural
 * Steps:** The students will: